"Make your ads smarter"
A company created to fulfill the requirements of a “pure player”
SMART AdServer was created in 2001 by a major Web player to fulfill its advanced requirements for managing its ad spaces as well as its communication campaigns. Since there were no existing tools that met their needs, the decision was made to develop an internal solution capitalizing on the latest technologies and the most advanced marketing concepts.
A leading and innovative company at its customers’ service
From its creation, SMART AdServer has proved itself to be an innovative leader, establishing new standards in the market, such as statistics in real time. From the outset, innovation and service have been the two major pillars at the base of its development.
A strong company within an International Group
SMART AdServer's solutions quickly gained recognition and benefited from very rapid development through media agencies and publishers as well as through major advertising network. Today, the company has 100 customers spread out over 4 continents.
SMART AdServer benefits from substantial financial strength (€ 2.7M in capital equity at 31/12/2007) and self-financing capability, enabling it to continue its development at a sustained rhythm.
SMART AdServer has been a subsidiary of the Axel Springer Group since September 2007.
An independent and agile company
SMART AdServer enjoys substantial operational independence and great decisional autonomy.
Moreover, its human size enables it to develop close relationships with its customers as well as strong reactivity.
Its independence within a solid international group and its agility make SMART AdServer a unique leader that possesses a definite competitive advantage over the main world leaders.