Publisher Solution
Increase your efficiency thanks to rapid and intuitive programming of advertising campaigns. Make your advertisers’ campaigns more powerful with innovative video and Rich-Media formats. Optimise their performance with advanced monitoring tools.
- On-line campaign launches: faster programming thanks to a user-friendly and clear interface and instant launching.
- Rich-Media: using pre-programmed scripts, create your interstitials, overlays, expand banners, pop-ups, site unders, etc. in just 3 clicks.
- Video: launch your video campaigns quickly and easily with SMART AdServer’s pre-programmed players.
- Inventory: with the inventory calculation module, improve your inventory management.
- User targeting : increase your campaigns’ ROI using advanced targeting functions (geographic, ISP, browser, by key word, etc.).
- Statistics: increase your reactivity and optimise your campaigns using real-time statistics and monitoring.
- Reporting: view all your reports as customised graphs.
- Post-click and post-view tracking: measure and analyse your campaign’s transformation. Refine and increase your media planning performance.
- Data exchange: easily interface your tools with SMART AdServer using bi-directional APIs.
Example of a video ad campaign served by a SMART AdServer’s preprogrammed player |
Advertiser: Hugo Boss Parfums |